Developed responsive HTML email templates in Salesforce Marketing Cloud for American Express's annual Member Week campaign, which delivers exclusive merchant offers to small business cardmembers. Collaborated with data teams to implement AMPscript personalization logic and dynamic content blocks for targeted offer delivery based on cardholder segments.

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Built mobile-responsive layouts optimized for cross-client rendering while maintaining AmEx brand standards. Integrated SFMC data extensions to dynamically populate cardholder names, unique access codes, and segmented offer catalogs, enabling accurate 1:1 personalization for multi-million recipient deployments supporting merchant partnerships and cardmember engagement.

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