American Express - Shop Small -Email 1

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Developed technically complex responsive HTML email template in Salesforce Marketing Cloud for American Express's Shop Small holiday marketing campaign. Implemented advanced VML techniques to create background images behind live text for Outlook compatibility, ensuring visual consistency across email clients with varying CSS support. Built multi-section layout featuring Shop Small Map enrollment CTAs, Door to Shop Small AR experience promotion, and holiday resource content with dynamic merchant personalization using AMPscript.

 

Employed sophisticated responsive design with detailed media queries and breakpoints to maintain precise alignment and spacing across devices. Integrated custom conditional logic for cross-client compatibility while managing interactive elements and ensuring accessibility compliance throughout the complex merchant-focused campaign.