Developed technically complex responsive HTML email template in Salesforce Marketing Cloud for American Express's Shop Small Accelerator program targeting small business merchants. Implemented advanced VML background image techniques to ensure Outlook compatibility while maintaining visual consistency across all email clients.

 

Built dynamic personalization using AMPscript to display merchant-specific data including business names and account numbers. Collaborated with designers to translate intricate mockups into pixel-perfect, code-compliant layouts with bold typography and asymmetric design elements. Employed mobile-first responsive development with advanced media queries to optimize content hierarchy and maintain design integrity across all devices while adhering to accessibility and branding standards.