AT&T DirecTV Email Marketing Campaign

Developed responsive HTML email template for AT&T's DirecTV win-back campaign promoting HBO Max bundle offers, premium channel packages including Showtime, Starz, Cinemax, and Epix, along with AT&T Visa reward card incentives up to $100. Built multi-section promotional layout with numbered step-by-step offer presentation showcasing package pricing at $39.99/month and first-year HBO Max inclusion.

Implemented mobile-responsive design with optimized imagery, ADA-compliant alt-text, and proper image-to-text ratios for deliverability. Coded extensive legal disclaimer copy and promotional terms in compliant footer structure. Ensured cross-client compatibility testing across major email platforms while maintaining co-branded visual standards for AT&T, DirecTV, and premium network partnerships throughout complex win-back offer messaging.​​