Blue Shield Medicare Informational email​

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This project was an informational follow-up email for Blue Shield Medicare, sent after a user requested educational materials about Medicare and retirement benefits. The goal was to confirm the request, deliver the promised content, and guide recipients to next steps without feeling salesy or overwhelming. I built the template in Salesforce Marketing Cloud using reusable content blocks so the team could easily adapt it for similar post-request or confirmation scenarios.

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Because this was a regulated healthcare communication, the build emphasized compliance and clarity alongside visual polish. The template accounted for CAN-SPAM and accessibility requirements, included clear contact and opt-out sections, and was tested across major email clients using tools like Litmus and Email on Acid. The end result was a reliable, compliant transactional-style email that balanced trust, usability, and maintainability.

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