PNC Bank Employee Refinancing Email​

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Developed responsive HTML email template in Salesforce Marketing Cloud for PNC Bank's employee mortgage benefits campaign promoting first-time homebuyer resources and exclusive employee rate discounts. Collaborated with marketing teams to build promotional layout featuring downloadable guide CTAs, pre-approval tools, and mortgage product information targeting PNC employees.

 

Coded mobile-responsive design with AMPscript personalization for employee-specific discount rates and implemented cross-client compatibility testing. Ensured regulatory compliance with detailed mortgage disclosure footnotes, CAN-SPAM requirements, and accessibility standards including proper alt-text and semantic structure for financial services communications.