AT&T direct marketing email

 

Developed responsive HTML email template for AT&T's DirecTV premium channel upgrade campaign promoting HBO, Cinemax, Showtime, and Starz programming packages. Built multi-section promotional layout featuring flagship series including Game of Thrones, Girls Trip, Shameless, and Counterpart with channel-specific branding and messaging.

 

Implemented comprehensive QA testing across modern devices, browsers, and email clients to ensure consistent rendering and user experience. Coded mobile-responsive design with video placeholder elements, social media integration, and clear upgrade CTAs. Maintained accessibility compliance with alt-text attributes and structured detailed network partnership footnotes and subscription management requirements in CAN-SPAM compliant footer.