Developed responsive HTML email template for DirecTV's NCAA March Madness up-sell campaign promoting live college basketball tournament coverage across TBS, CBS, TNT, and truTV. Collaborated with marketing teams to execute NCAA partnership messaging and championship viewing offers targeting sports fans during peak tournament season.

Implemented CAN-SPAM compliant footer with subscription management and contact information. Conducted comprehensive testing using Email on Acid to ensure rendering consistency across major email clients and devices. Built mobile-responsive layout with dynamic CTAs and social media integration to drive viewership and package upgrades during the March tournament window.