DIRECTV True Crime Network Up-sell

Developed responsive HTML email template for DirecTV's True Crime Network up-sell campaign promoting the "Murder For Hire" series premiere on Oxygen from the creators of "Law & Order." Built promotional email featuring series artwork, premiere timing details, and channel upgrade CTAs targeting true crime audience segments. Implemented mobile-responsive design with optimized image compression for faster load times and improved deliverability performance.

Ensured ADA accessibility compliance with comprehensive alt-text attributes for all imagery and maintained proper image-to-text ratios. Coded CAN-SPAM compliant footer with required unsubscribe links, physical mailing address, and subscription management options while testing cross-client compatibility across major email platforms.